My Jalis - Digital magazine about trends
Marseille edit
My Jalis - Digital magazine about trends My Jalis - Digital magazine about trends
Lifestyle magazine and events in Marseille : Virtual World and real value
BACK
News

Virtual World and real value

11/03/2009

Have a website reported? Have you ever believed in it? And well, according to this article in Le Monde that goes far beyond the incredulities raised with the dubious eternities, the technology and the virtual can turn your account into hard and cold cash.

"Avatars of digital worlds or objects in 3D are to decorate the interior of an imaginary villa … The virtual properties now come from all the manners and in all the platforms of on-line game. "We consider that the market of these properties amounts to 1 billion dollars (678 million Euros) in the USA and we think that by 2010, it will reach 1.6 billion dollars (1.1 billion Euros)", explains to Monde.fr Justin Smith, co-author of Inside Virtual Goods study.

In Asia, the market oscillated from 5 and 7 billion dollars (3.4 and 4.7 billion Euros) in 2009. As a pioneer, Asia has offered the games "free to play", of which the access is free, but with paying contents of approval since the end of 1990s. Being released in 2002, the online role play Maple Story, of South-Korean Nexon, was one of the first successes. However, the game industry showed itself the skeptical capacity to export this model in the western countries.

At first, it presents only on-line massively multi-player games, then in the universes of synthesis, such as the Second Life, the virtual properties prosper all the continents today and affect a greater and more feminine public. "The virtual objects continue to grow in the virtual worlds, but they make it even more quickly in the social networks. Facebook, for example, created a healthy environment for developers, who can create applications for 300 million site users", pursues Justin Smith, considering that the Twitter market still remains marginal."

A lire aussi

You too,
Share the news of your business