Marseille edit
Since the beginning of September, you certainly noticed changes concerning the ranking of your site on Google. The American giant announced that SEO John Mueller spoke that the update of Friday, September 2nd did not concern Penguin 4.0 ("waited" for almost two years). However, although Google reminded that numerous updates were made all year round, it did not specify what outcomes of the latter were in date and what disrupts so much position of sites in the search engine.
The fact remains that this update Google seems to impact on the local and geolocation-based searches, as usual for the benefit from some lucky to other priorities.
Jalis web company in Marseille reminds you that an optimized referencing is the key of your visibility on search engines.
o Publish on your site(s) a relevant content in a regular way which interests Internet users.
o The use of the keywords of your activity on your pages is essential. However, you should not limit to use ceaselessly the same expression but use synonyms.
o Optimize the title of announcements on your site. A title has to consist of approximately 10 words and understand your property or proposed service + a geographical area.
o Abandon duplicated contents which displaces your site. Google requires the relevance, to copy some contents of other sites which do not have interest for it, it risks to penalize pages.
o An image with a relevant legend is more opportunity for an Internet user to visit your site via Google Images.
o The relevant internal links improve your referencing. The links allow to mesh site pages and thus make the site live.
o Think of exchanges of links with other reliable sites which can have an interest for your readers. Pay attention, links with "badly perceived" sites by Google robots can serve you and bring down your rank in the search engine.
To go farther, Web writing trainings (formations rédaction web), netlinking are kept at Jalis.
With the arrival of Chromium 56 in January, 2017, Google announced that the sites from HTTP to HTTP would have a "bonus" of referencing in the search engine. Find all the essential information in the passage of your site in security mode of the video of the conference on development service of Google Chrome ( conférence du service développement de Google Chrome) on this subject.