The paradox of the red queen

You certainly know Lewis Carroll. And if this name is unknown, you have already heard about his major work: Alice in Wonderland. Do you know a passage of other books. Does Through the Looking Glass often inspire numerous scientists and economists, and Jalis, too?

In Through the Looking Glass, the second part of Alice in Wonderland, the young character has been propelled, in a strange world which must be terribly wrong...

 
Alice and Red Queen have been, at some point, launched in a desperate race. Nevertheless, strangely, the landscape does not go around them. They seem to get caught up, as if this world were only an huge treadmill, settled to their steps. Alice, felt amazed, then questioned her elder sister:

But, Red Queen, it’s strange, we run fast and the landscape around us does not change, does it?

The Queen’s reply can only surprise the girl :

We run to be in the same place.

This beautiful history has seduced very fast biologists and naturalists, who saw a particular relevant metaphor to describe the race between animal and plant species. It’s unfortunate for those who do not evolve and work: she only lost her spot in the competition which she regarded as other species!

But the paradox of the red queen also illustrates the mindset which should adopt any dynamic company, which would like to perpetuate its activity and assure its development. We, company of web creation and referencing, relate to an ecosystem in perpetual evolution: Google constitutes a permanently advanced environment with regular updates. We have to promote it, and whenever possible, develop it faster and anticipate it, in order to maintain and improve the quality of our services.

At Jalis company, every day, since 2002 we have launched a steady race with our eyes fixed on the horizon. We know that the landscape has changed: we run to meet these new constraints to anticipate those who feel content, as Alice and Red Queen Rouge, getting caught up in all places.

Paying attention on our customers, with reliable links which we build together, our teams’ care in the technological evolutions, in particular the reactive research and development, we help you always improve it faster: it is not only faster than your competitors, but also quicker than this complex environment and the web in perpetual evolution.