Marseille edit
Inescapable element of the modern life, High Tech becomes more and more present in the commercial sphere. The new element in product specifications, the shopping is not known as the simple act to buy, as an experience. Return to these elements which give back more intuitive and interactive purchases.
We’ve already known information terminals, but facing the increase of the offer on the Internet with high cost of the rents, companies have to find solutions. For that purpose, the solution becomes digital.
The access facilitated in all products
For first example, Boulanger Paris has installed digital terminals allowing to consult all available products, not only those presents in store. Furthermore, the latter offers the possibility of consulting the information related to its goods.
Other protagonist of the digital shopping movement is Sephora with the installation of Sephora Flash in Paris. In districts where the brand has no big place for a classic Sephora shop, it innovates with an ultra concept connected and more compact. Customers are welcomed by two robots in the effigy of the signboard, which offers them a digital basket working with NFC technology. For example, for flavors, only testers are on shelf, we add the product in the basket thanks to labels endowed with this technology. So, the consumers purchase products in a totally dematerialized way and then have them delivered directly at their home or search for them in the store later.
A shopping guided by an application
Furthermore, the digital has been launched in many other aspects like products. It can also make full part of the shopping experience, in particular with applications. Terrasses du Port is a perfect illustration of this practice. Thanks to tools, the consumers have access to the practical information, to the list of signboards, the plan of shopping centre, and the current offers as well. There is even a Fidélité Plus program, allowing to have access to exclusive offers and receive invitations to events.
The shopping inconveniences are dedicated to disappear thanks to this digitalisation. So, Atlantis de Nantes shopping centre offers in its application, the possibility of finding the parking lot which is close to the signboard where we would like to go. Don’t consider the route calculation to find the shortest way to go to the toilet or return to the parking lot.
The shopping is not so more designed as the simple purchase of goods, like one moment of life, an experience, in the course which we share and relax.
Lorry Mosin