Marseille edit
The street advertising can also be invited in the digital communication, the future connected, interactive and frankly funny. This is evidenced by the original idea of Mc Donald, the giant of the fast food.
Piccadilly Circus, with stored floodlit day and night, is a major stopping-off place for all the tourists... Charmingly kitsch, is a vintage stalk and terribly trendy. It’s simply so British! And this is the space on which Mc Donald has decided to invest, to offer to the passers-by an interactive advertising, reinventing in the passage a mere fashion which seemed to have marked time in the social media: the adversity stages its owner.
Provided with their smart phone and having downloaded the good application, the passers-by can stage on the huge advertising slots of Piccadilly Circus and become actors of an advertisement where they play the leading part, at the same time the stars and anonymous spectators...
If you want to know more about it, I invite you to discover this issue in the excellent article of Influencia.net magazine: