Marseille edit
Now you are present on the platform of microblogging the most famous in the world. In fact, this accounts for 313 million active users a month. As a company, you thus are able to interact with your customers and prospects to match best their expectations.
Run well the social network
First of all, it is essential to define minutely your company in your profile. Indicate then: Who are you? What are your activities? Where are you localized? Also add an URL allowing the users of Twitter to be redirected towards your site as well as a photo of profile to be easy to identify. Furthermore, you can personalize the background theme of your page Twitter to distinguish yourselves and assert your identity.
As a result, it is essential to identify your target because you will adjust your contents according to this. Always try to favor the quality of your subscribers rather than the quantity. Do not forget that your followers are carriers of your messages and that accordingly, those having no attraction for your company will not rerun your tweets.
You can then tweet your carefully prepared contents by using the language of the social network. Use "@" to mention an account and return in contact with it and « # » to list keywords and be visible by all the Twitter users. Do not either hesitate to add a photo or a video to your 140 characters to return your more attractive tweet. Finally, set goals regarding frequency of publications. It will allow your followers or future followers to know if your account is always in service.
Create a community of committed and qualified subscribers
Begin by making your account Twitter known to your customers. Send them an e-mailing announcing your presence on this platform and spread this piece of news on your other social networks. Show them your interest towards them by following them in return. Also add your user name Twitter to the signature of your professional e-mail and do not hesitate to specify it in your newsletter for example.
To reach potential customers, write it in your press kit, on business cards as well as on your website. Your employees and partners can also set up relay targets. By reacting to your content, they can publicize your Twitter account. In addition, try to attract influencers and journalists working in your sector, they could train the future ambassadors of your brand.
As a result, 70% of users who follow SME retweet their content.
Advertise on Twitter
“Subscriber” campaigns allow you to quickly recruit a large number of followers. They can target them based on gender, location, language, accounts which they strive for online behaviors, interests, and other characteristics. The social network then makes your account visible as a sponsorship to users who may be interested in your business.
Article written by Romane Teillet