Marseille edit
It is a big revolution which has just been realized on November 14th of this year by the legendary mark Adidas. In association with the favorite player of French people, Zinédine Zidane, the mark in three bands is decided to open the first ground of futsal digitized. To reach it, it is necessary for you to return to Saint-Denis and previously register in Adidas site.
Adidas, thus has, a few months away from the Euro 2016, which is recalled to take place in France next June, had a very good idea to surf at the same time in this wave, and that of la digitalisation of our daily life by building a soccer stadium connected 100 %.
The concept
The concept is very simple, a soccer stadium (style futsal), players and atmosphere realized thanks to the digitalization of forums and supporters. This soccer stadium will be opened, for the moment, to the young hopes and French soccer players who do not know the sensation yet to play a big match like one finale of World cup.
"The players will be put in the same conditions as the professional players during their matches "
In this quite new stadium, young players can imitate their elder brothers beginning with the cloakroom where they will find their clothes with all the outfit of the professional soccer player such as shirt, shorts, socks and studs of national soccer teams which Adidas would like to put forward. They are among 6 (Belgium, Spain, Germany, Sweden, Russia and Denmark). Then, they will return to the ground under the cheer of 50,000 digital supporters who will sing to welcome them as the biggest stars of the round balloon. Once getting back the ground, the match can finally begin. The players will be put in the same conditions as the professional players during their matches: whistling of the public, the roaring during a purpose and "brouahahah" during a hot action. The players will also have difficulty in hearing each other, and yes, the conditions of match are extremely re-transcribed for a total dumping.
How does it work?
Are you certainly wondering how forums can be digitized? And by means of screens! In fact, forums placed around the ground are by way of simple screens which are planned the images of real supporters, and false supporters by means of special effects. The reactions of the public were as for them recorded beforehand with the addition of some special effects (sound, smoke, supporters’ tifos …). Thus all this is a pure mixture between reality and illusion which gets a multitude of feelings to players on the lawn.
A dream became true?
Thanks to the new technologies (nouvelles technologies), the startups of the French football are finally going to be able to realize their dreams to play a match in the same conditions and having the same feelings as their favorite celebrities of football like Lionel Messi, Cristiano Ronaldo or even Zlatan Ibrahimovic. Thus a dream became true, but which will stay within the framework of a match of futsal. What to amuse these young soccer players by taking advantage of an unpublished experience when staying in a place seen frequently in daily life by the enthusiasts of round ball.
For the parties concerned, we remember that this activity opened its doors on November 14th of this year in Saint-Denis and it is necessary to join Adidas site to be able to attend it.