Free deactivated the blockage with the advertising failure

Last Thursday, we were able to learn that the operator Free had blocked the advertising on the Internet for Freebox Revolution users who had made their box  update. But it’s all water under bridges since the intervention of Minister of Digital Finance Fleur Pellerin. Explanations by your blog of news Website (blog d'actualité web) are preferred!

The meeting between Free and Flower Pellerin

Even before having an interview with Free, Flower Pellerin had clearly expressed her opinion on the question of the blocked advertising. Having received announcers, editors and advertising company, Minister of Digital Finance announced that she had been unacceptable to block the advertising. Even before she met Maxime Lombardini, the general director of Free, the operator had already decided to end this blockage of advertising. Then the feature is always present but it is not operational any more.

The advertising blockage on the Internet is for or against?

On Thursday and Friday, the debates were led up among those who forbade the action of Free to block the advertising and those who saw the end of the independence for some websites and the all end for the other. For the first ones, this blockage could lead to a more pleasant Internet and less bin for the user. Whereas, for the second more down-to-earth, this blockage was the end of free Internet and free for Internet users.

Why did Free block the advertising?

Finally, many ask themselves the question of the Free objective to block the advertising for the Internet users. It is sure that sometimes the Web advertising can be aggressive and inconvenient but it is clear that we cannot overcome if we want to be able to browse the most freely possible. Free does not want to deprive the Internet users of this freedom. What it wants is only to press Google, the giant. Press for what? Free simply wants to raise again the debate on the sharing of Web resources between the operators and the big search engine. In fact, platforms as YouTube using many bandwidths, the operator requires expenses to be shared. Negotiations had already been made previously but nothing had been concretized. Therefore, Free wanted to show to Google that the "power" could be reversed.

For the moment, the discussions are unsettled.