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Crowdfunding & Nice-Matin

Crowdfunding in the rescue of Nice-Matin

08/11/2014

It's been almost one week when the employees of the press titles of the group Nice-Matin launched their project of participative financing. Created on the platform Ulule, the latter has objective to harvest 300,000 euros with the aim of acquiring the titles of Nice-Matin, Var-Matin and Corse-Matin press and saving the maximum of jobs.

Due to putting in the receivership to a disastrous management, numerous potential buyers have come forward. However, the offer is not for the employees’ interests given that 400-800 of them would find themselves unemployed. The employees were so mobilized to acquire the newspaper  and offer a more advantageous and respectful social plan.

This initiative which is similar to a solution of the last chance was motivated by a fervent reader of the 91-year newspaper which, for decades, has seen daily life preferred to develop then decay. She also sent a mail to the editorial staff to announce that she would donate 3,800€, if it could help to save the newspaper. The team, which had already thought of asking for the help of the faithful readers without taking the plunge, have seen a sign in this solidarity gesture that the newspaper could offer again the future thanks to readers.

Why 300,000 euros?

300,000 euros indicates only a quite small amount of money that is necessary for the repurchase. In fact, we have on a part of employees who have invested several thousand euros for a total amount of 2 million euros, 1 million euros from the Regional Union of the Cooperative and Participative associations, 3 millions € from private partners and 6 million from bank loans. 300,000 euros that the employees hope to obtain thanks to the platform of crowd-funding would mainly serve to save 10 jobs and offer a more advantageous solution to the employees in voluntary departure, compared with what waits for them in case of repurchase by one of the candidates for the resumption.

Jean-François Roubaud, an union representative of the SNJ and a journalist instigator of the project, remains realistic and admits that there would be ideally 3 million euros which has to be necessarily obtained.

Article written by Jérémy Jager

After a week, where are we?

Only a few hours after the alignment of the crow-funding project, Nice-Matin group had already raised 70,000€. The bar of 130,000 € has been crossed recently. Thus the Internet users have 41 days to achieve the rest of 170,000€. The success seems to be within reach due to the enthusiasm of this project.

It is necessary to know that Nice-Matin is the only local newspaper of the Azur capital. The numerous inhabitants of Nice have experienced a personal attachment in the press title and they also want to put the odds in their favor to protect the integrity and save the journalists.

However, 70,000€ obtained does not come from the arid readers. In fact, many people in France expressed their support. Whether it is a fellow countryman working in the PQR in Ile-de-France or a do-gooder in Bretagne which was affected by their call for help, there are many people who work to see the latest newspaper. If you would like to take part in this new chapter and offer your support for Nice-Matin, please make an appointment on http://fr.ulule.com/sauvons-nicematin. The rewards offered to donors vary according to the amount of their contribution. In fact, with 5€ (the minimum), your name and photo will appear in the first number of the newspaper, with 10€ you will be given a thanking e-mail and with 25€ you will receive a PDF version of the daily newspaper on your birthday. Other rewards for higher amounts are also offered, as a digital subscription of two months, a thanking cocktail party, the possibility of following a journalist on the ground and for the greatest donors: becoming an editor-in-chief for a day.

Nice-Matin really knew how to get out while the going is good and provide tempting offers to the participants. Let’s see if many donors will feel the soul of a writer.

 

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