What is this hold the influencers have on their subscribers?

The generalization of the social networks’ use is not a surprise anymore for anybody. To both children and parents, now there is no more age limit belonging to the community. These platforms became the custom and an integral part of our everyday life. And they are not the only ones.

Idealized image of life under the Web projectors aggravated consumption, ... : A recent investigation Ipsos (une récente enquête Ipsos) reveals the importance of the influence on the Internet users of … influencers!

At least 52 % of the Internet users following an influencer

Cyprien, Enjoyphoenix, Caroline Receveur: these names certainly tell you  something. They are those who reign at present in the social networks, who appear in the press, on the television and sometimes even on the radio. They count up themselves more than 3 million subscribers on their platform. For a very good reason, you are of 52 % of Internet users following one or several influencers and consulting their profile at least once a day.

Now they are on real public personalities, created, gathered and federated a community around a universe which they chose - beauty, cooking or even gaming-, and impact considerably on the purchasing behavior of their followers.

75% of the Internet users have already bought a product recommended by an influencer

In fact, the marks contact now on instagramers and other youtubers as soon as a product appears, to offer them a partnership and benefit from the attention of their community, expressed thanks to a small promotional code (for a reduction during the purchase of the aforementioned product). In counterparty, the influencer will receive a percentage on sales. And this system works rather well, at least enough, because 48% of the Internet users find the sponsored contents very interesting.

It is in this way that they find 89% (9 from 10) discover a new product by means of an influencer, 89% visit the web site of the mark in question and 87 % inquire about the product. Finally, 75% of them have been allowed tempt by the opinion of these public personalities and have definitely bought the presented product.

The impact of instagramers and youtubeurs on the consumption of their subscribers is proved true and quantifiable today. Just to the point that they are characterized now as real influencers. For a very good reason, 48% of the Internet users admit now in constant wait of novelties, promotional codes and tests of new products.

Article written by Clélia Ripoll