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The writing' was interested in this phenomenon and the conclusion is without a call: that what makes you glitter an insurance is nothing else than the vocabulary! Each job possesses lots of private words, secret terms used only by informed people. Luckily it learns, it holds on and it is used without moderation.
Particularly generous, we decided to decipher for you this web vocabulary which will make you be thought of as an expert for everyone to see. Regularly, we shall provide you with a small selection of acronyms and important words to try "on board" in any circumstances.
This week, first episode of the Web Dictionary: the referencing (le référencement). What better to begin?
ALGORITHM GOOGLE
In reality, Google has many algorithms, carrying charming names of animals, and which work as robots.
Others called malformed, spiders or crawlers, they explore Web sites referenced with the aim of analyzing them and defining if they deserve to go back up towards the first positions or if it is better to hide them in back pages.
They work continuously and inspect each element in particular: an algorithm to verify the outgoing links, another one to unmask the low value-added sites, etc. Those are which decide if it is necessary to sanction or emphasize a page.
ANCHOR
The circle of the disappeared poets had better to watch out! In Web, we have our fair share of literary and other followers of metaphors. As the name indicates, the anchor of a link is a word connected with a link. We can choose the anchor with esthetic concern (by concealing ungraceful one Web address) or optimize its link for the referencing.
You must certainly be sent back on a Web page after having clicked on "click here". This is an anchor.
BLACK HAT SEO
In the merry world of the referencing, there is only a God: Google. It is he and his henchmen, aka algorithms, which decide on what is good or bad and what punishes in case of fault. "Black hat SEO" make a reference in hackers "black hats", those who have bad intentions.
In referencing, black hats are the ones which experiment techniques considered as excessive by Google. If sometimes they can benefit from a prodigious result on the positioning, they can also see being penalized.
Google likes the quality, not the pressure
For you to see if flirting with the danger is worth or not, knowing that to be penalized means not being visible any more on the search engine. In other words, be crossed off from the surface of the earth.
Examples of techniques "black hats":
TAG TITLE
There is a probability close to 100 % so that you heard this term in this sentence: "it is necessary to optimize the title tag".
This tag is the title of a page. Pay attention, do not merge with the H1 tag where you will put the title which will be posted in your article. The title tag displays in your tab and will be especially, the result title of your page on Google. The search engine counts on this tag a lot to know the contents of a page.
Now, you thus understand why it is absolutely necessary "to optimize the title tag".
META TAG DESCRIPTION
Contrary to the title tag, this tag is not a part of criteria taken into account by Google for the positioning. To fill it with keywords is thus useless.
But then why to optimize the meta tag description?
To improve the user experience and increase the click rate of your announcements. It is necessary to optimize it for the Internet user to tempt to click, simply.
If Google does not take into account keywords inserted in meta description (or "meta" for the close friends), it provides, on the other hand, the rate of click which indicates the quality of announcements.
CLOAKING
The cloaking, or "dissimulation" in French, is one of techniques used by "black hats SEO". What you want, the hooligans are everywhere.
This practice offers a different web page in search engines and to the Internet users.
Why? In the world of the kind people, it allows to post a page with more graphic elements and fewer texts. In the world of arch-villains, it is used to deceive search engines in the quality of a Web site, or deceive the Internet users and redirect them towards a page which does not correspond to the search.
Not well.
NETLINKING
We often think that it is enough to work with texts so that a site is referenced well.
Error.
It is also important to obtain external links which point to the Web site to show Google that it is worthy of interest and draws attention. The more there are of resulting links of other quality sites, the better it is. It is as a system of vote.
Imagine your account Twitter. If it is followed by 20,000 people, it means that you may have something interesting to say. Now if you are only followed by Barack Obama, Justin Bieber and David Guetta, who have thousands of subscribers, what you publish is also considered as potentially very interesting.
To have the same links, it is an indicator of quality and popularity. The charge of netlinking will have to multiply the quality links to make the pages of a Web site go back up in Google results.
POSITIONING
We talk about positioning to indicate the place which a Web page has on Google. If it appears at the top of the results, if it is in the front page or in the last one, etc.
To summarize, front page = very well, the second page = you still have efforts to make.
NATURAL REFERENCING
When your page is referenced by Google, it means that it is present in its index. Oh enjoyment, the giant of Web can perceive you possibly, one day, accidentally maybe.
In order to the fact that it looks at you and it finds that you have enough importance to highlight in broad daylight, you have to optimize your contents and make the natural referencing. The natural referencing is thus a set of actions which aim at improving your positioning on Google, without resorting to the advertising.
Here, we leave this small lexicon of the referencing which we hope for, will have been useful to you. If you wish to know more about it in this discipline, we will find next week with the acronyms of the referencing (les acronymes du référencement) to know! Do promise, you will discover other subjects.
Article written by Marion Vannelli