Marseille edit
What is better than sales preparation thanks to commercial digital of Jalis?! For the success of your activity in Christmas and new Year holidays, archives are going to be your best concerned referencing.
If you are Jalis customer, you have to know well archives, one of the Jalis sites’ basic items. Archives have three main utilities:
- Update site when there aren’t any events or new products offered,
- Work with referencing and edition of the site,
- Keep the ranking obtained in an announcement even if the product is no longer for sale.
Holidays arrive, promote your products
On your commercial digital, you distinguish announcements and archives. Announcements are accessible via sections, archives via search engines (obviously announcements).
Have you already completely filled your site with all products? You thus can booster your catalog of products or services thanks to archives by writing announcements dedicated to less technical but more editorial referencing.
For Christmas, think of gifts archives where you will insert links to the catalog of products or services. In the Christmas theme, work your archives around the following lexical field: "Gifts for Christmas ", "What Christmas gift to make for a 50-year-old man?", "Original ideas of Christmas gift for friends", " Where to order cheese boards for Christmas in Marseille ", " What are the major toys for children on Christmas 2014? ", etc.
Keep your sold products
Are your products out of stock or has this item been sold? Archives will allow you to keep the acquired referencing of products and sold goods without direct vision on your site. Therefore, do not delete your announcements, pass in archive.
On the contrary, you can prepare your next products in archive and post them in announcement as soon as they will be ongoing. After holidays, the sales will take over, you will thus prepare your products in archives and take them out as soon as the sales begin!
Archives as question / answer
Use archives to get needs for your customers through questions posted on Google. Remember Google’s advertisement where the protagonist would like to eat cupcakes and makes requests for Google!
The principle would use archives in the question / answer form: the question raised in the title and the answer developed in the announcement. It will not be the question allowing you to find out better on search engines but also the contents of your archive. Due to update Google Colibri, it attaches much importance of current semantic field in the article with the precise keywords. If your contents are rich, unique and relevant, there is no reason that the Internet users do not find answer to question in your archive.
Archives were used in this way, you will slow down your visibility and put the odds in your favor to land serenely and effectively by the end of this year.
Do not hesitate to contact your Jalis interlocutors in the referencing, the coordination or technical service for any additional questions.