My Jalis - Digital magazine about trends
Marseille edit
My Jalis - Digital magazine about trends My Jalis - Digital magazine about trends
Lifestyle magazine and events in Marseille : Sales with digital commercial
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Sales with digital commercial

How to deal with the competition in sales period thanks to digital commercial?

06/16/2015

Summer sales appear at the first level and as every good storekeeper, you have to prepare them. How to understand the sales with the digital commercial? It is the theme which we have already approached in Jalis Blog but booster shots are always useful even necessary.

The sales come and all the big sites of e-commerce are on the alert. Give yourself the best advantages, have a piece of cake.

Here are three essential advice to succeed in facing numerous monsters which take the biggest market shares. Thanks to digital commercial, you have various levers to distinguish and be more visible in sales period (and so better sell).

1 - Practice competitive prices

Do not hesitate to align your prices to those of your competitors even below. If you think that you go to sell at a loss, say that it is also and above all a good way to make yourself known.

For that purpose, do not hesitate to draft archives a few months or a few weeks in advance with titles optimized for the referencing. E.g.: "Where to find the cheapest Guess pullover for men?", with a description praising your shop and its assets, the price!

2 - Favor the niche

With the performance of your digital commercial, it is sometimes difficult to compete with the giants of the e-commerce such as Cdiscount, RueduCommerce, Place of Signs or simply big signs as Boulanger or even Fnac. Therefore, do not hesitate to put specific products in advance, play on the niche.

For that purpose, you can use your Jalis Express which are going to allow you to detail a product. Your Jalis Express expression can include between 5 and 7 keywords. E.g.: "table barbecue creates cheap scoops"; moreover, we have Intercol customer which stands out in the first page, just after Cdiscount, Rue du Commerce or even Darty.

3 - Retain your clientele

There are not only prices of products to be interested, but also with delivery charges. It is a not negligible point for your customers.

Also to suggest your prospective customers other products, think of offering products associated in your announcements and archives (possible by hypertext links or thanks to announcements directly in online shops Jalis), it will allow them to bounce another product and make this visit profitable.

Do not also hesitate to propose goodies to your customers, that will always please them and your mark will be anchored in their mind.

By following this advice, you are leading successful sales!

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