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Pinterest is THE social network which shows to be good to talk about the Web. Being against the giants Facebook, Twitter and Google +, Pinterest makes a prime example of how to play a little bit different register: that highlights photos and pictures. Aren’t you still a member of the clan? Discover in a few words how Pinterest does to serve the company and how to communicate effectively on this social network. Here we go!
How does Pinterest work?
As for all other social networks, the principle of Pinterest is the sharing. You publish information (concerning photos) which you share with the community and you are going to dip into the information of this community to share them.
To do it, you will be bringing to create your "Board" or your Boards: a kind of inspiration board on which you go to publish your photos. If another Internet user is interested in what you present, he will put a "Pin" on the photo. Nothing revolutionary, everything is just question of vocabulary.
What companies can use Pinterest?
The basis of Pinterest is the sharing of photos, atmosphere … The social network thus addresses companies working as a priority with strong visuals which would like “to show " their work. It is thus essential to have quality photos, well-worked. Wedding planner, fashion designers, photographers, decorators are naturally present on the network.
What are the uses of Pinterest for the company?
As Facebook or Google +, Pinterest can be used in several ways to communicate with the company in the social networks and bring the traffic to the website:
- organize and communicate in a competition
- diffuse discount vouchers
- diffuse the catalog of products
- offer tutorials, FAQ …
- present the company’s history
- diffuse a portfolio of creations
- give a human image in a mark or a company in communicator with the team
- communicate in events and conferences
And especially do not forget…
To add a button on your website leading to your Pinterest page and buttons of sharing your articles!