Created in 2005, YouTube knew how to stand out on the Web and without less than 1.5 billion users today, distributed in all the corners of the world. It thus takes place on the second place of the ranking, just after Facebook.
On this platform, the users can watch clips and listen to some music and watch the videos of their favorite YouTubeurs. And there are many latters to obtain hundreds of million views in their contents.
Among them, we can quote Cyprien, which accounts for only 11.7 million subscribers. Or even EnjoyPhoenix and 3.1 millions of followers. Today, in addition to having become real stars of Web, these video directors have a real power of influence in their community. More than a simple entertainment or a real passion, their videos are now the main work support.
Live on YouTube
Beauty, sport, lifestyle or even gaming, the categories are varied on YouTube, so allowing the video directors to specialize and differ among the other uncountable channels.
Therefore, being YouTubeur is now a pertfectly valid occupation. Each can live on it, in particular, by means of an appropriate monetization system to the platform. But how does this system work?
Monetization on YouTube: how it works
To be able to monetize videos, rules are simple: YouTubeur, after having created its channel, it has to prove a total of 10,000 views. It also has to possess all the author’s rights and distribution of contents. In other words, it is only when the YouTube robot analyzed the published contents and when it realizes that the video director corresponds to all criteria, then it can begin to be monetized.
Attention: if YouTubeur is forced, in particular due to its category, use elements which are not free for use, it is not only obliged to mention, but also the remuneration will be paid to the holder of the so-called right, i.e the artist.
In this particular case, we think of YouTubeurs gaming who owe in most of the cases, to use extracts or music of video games to improve their publications and make them attractive.
Nevertheless, the video director has the possibility of signing to Networks (company helps YouTubeurs to develop, in particular, thanks to an important network); therefore, allowing him/her to be protected and able to get contents, even without copyright. In return, 10-20% of the remuneration received on this video will be put back to the company.
When YouTubeur answered all the expectations of the robot YouTube, he/she will see advertisements appearing just before the distribution of his/her contents. These short advertisements allow the remuneration. There are several, all of them bringing a different income to YouTubeur. Among the most important, we find the pubs InSlate which pass on a remuneration to the video director only if the Internet user clicks on the announcement and the format InStream, which offers the highest paying. In fact, this advertising generates more than 80% of the YouTubeurs’ income. But benefiting from it, the Internet user has to look at all the advertising and not click the button "run the ad", visible after 5 seconds. This is the case, YouTubeur receives nothing.
It is necessary to know that the idea of the remuneration "1€-1000 views" is pure legend. In reality, the income amounts on average of $1-1000 views. The remuneration for YouTubeur depends clearly on the exchange rate of the euro. Furthermore, the contents are monetized in the only case where an advertising is completely viewed, before the main contents. Therefore, the remuneration concerning the total number of viewing depends on advertisements. Without advertising, there is no remuneration.
Also know that the use of numerous Google extensions, installed to block advertisements in any kinds, as Adblock for example, also allows to counter the various advertising formats placed before YouTubeurs’ contents. Therefore, the monetization is also prevented.
However, if YouTubeurs is capable of living on this new business thanks to a monetization we cannot be adapted any more to the contents and publications, it would seem to be good that YouTube decided to change the situation...
YouTube becomes stricter
This announcement came as a bomb in the immense family of YouTubeurs which, every week, publish contents on their channel to meet the Internet users’ expectations.
In fact, YouTube decided to harden its rules of monetization. The fault to numerous video directors who did not respect the conditions of YouTube’s publication.
Each professional has to respect the following rules if he/she does not want to see censoring: do not publish videos containing insults and language offending, contents containing sexual references or tragedies and conflicts, sensitive social subjects, etc. Even worse, YouTubeur could see completely demonetized or deleted channel if it does not respect, repeatedly, the conditions stipulated above.
Moreover, an enormous debate burst last March, pulling the retreat of very big announcers generating millions of dollars on YouTube, such as Pepsi or even MCDONALD. The object? Some big marks had noticed that their advertisements were placed before videos inciting to the hatred or the terrorism.
Some updates later, the same tune. This time, it's the turn of marks like Adidas and HP to leave the ship to have associated advertisements with children's videos bare and commented by sexual predators. To remedy this drift, YouTube had made a commitment to create a special list listing the eligible channels in the advertising of the announcers, without danger.
When YouTubeurs slips
Two star video directors were also at the heart of debates which moved the platform. The first one, known under the name of PewDiePie (55 million subscribers), because it had uttered the anti-semitic insults and mentioned the Nazi references in one of its videos gaming. The second, the American Logan Paul, because it had filmed the corpse of a person coming to commit suicide, while he was with friends in a Japanese forest, known as a forest of the suicides. The same youtubeur was accused of ill-treatment to animals, having filmed taser a rat to have fun.
Tired all these debates and inappropriate behavior, YouTube then decided to see again its monetization criteria. In fact, next February 20th, YouTubeurs will have to prove a community of 1,000 subscribers at least and will have to add up 4,000 hours viewing in the year to be able to monetize their videos on the platform.
Besides these new conditions, YouTube reserves the right to eliminate the advertising (thus the monetization) channels which would break the regulation.
Article written by Clélia Ripoll