Marseille edit
Google Adwords is an advertising agency launched in 2000, by Google. It allows you to advertise on its sites, those of research partners and the partners generally.
You have the possibility of realizing several types of campaigns:
How does Adwords Google work?
Here we are going to concentrate on campaigns "Research network only " because it is about basic campaigns allowing you to appear at the top of the SERPs. The results stemming from these campaigns are natural links above (and below) and they are accompanied with a small green badge indicating that it is about an announcement.
It is about an advertising model in the CPC (cost by click), it means that you pay only when an Internet user clicks your announcement.
This type of campaign is based on the purchase of keywords. In fact, it is necessary to determine a maximum bid (CPC max) for those who you are interest in. Your announcements display when an Internet user makes a request including one of the keywords for which you have mentioned.
To determine the position of your announcement in the results, Google take into account not only the CPC max but also the quality level of your announcements. The Web giant watches to offer relevant results to the Internet users. That is the reason why it finalized a quality score. It is based on the click rate of the keyword, the history, the performance of the group of keywords to which it is up, the performance of the campaign as well as the quality of the destination pages.
What are the advantages of Google Adwords?
An immediate visibility
Being contrary to the natural referencing, the paying referencing allows you to have immediate results. When your campaign Google Adwords is displayed online, you can very quickly appear in the first position, what guarantees you a very good visibility.
If you quickly want to increase your fame, your traffic or even your sales, Google Adwords is the solution you need.
Even if it is the fastest method for booster your visibility, you should not neglect for all that the natural referencing which is certainly longer but more essential.
A mastered budget
When you set up a campaign on Google advertising company, there is no risk of unpleasant surprise of budget.
You determine a daily newspaper, as well as CPC max which you are inclined to pay for each of the keywords. Google respects the amounts which you indicate, what allows you to have a total control.
It is possible that your daily budget is not completely spent. On the other hand, if it is consumed before the end of day, Google has stop simply broadcasting your announcements until the next day. There is no unpleasant surprise at the time of paying the invoice!
A measurable ROI
Measure the return on investment (ROI) of an advertising campaign, whatever it is, it is essential to know if it has proved effective and really brought us something. However, the ROI measure is not always simple to set up. With Adwords, you will not meet this problem because you can easily measure your ROI.
On your Adwords account, you have an access to numerous statistics such as your average rate of conversion, your average CPC, your rate of click, your cost by acquisition, etc. There are so many data which allow you to measure your ROI.
To maximize your return to investment, it is important to optimize regularly your campaign.
A fine and precise targeting
Using Adwords Google allows you to touch a relevant audience thanks to a fine and precise targeting, both at the keywords’ level and the geographical level.
On the side of keywords, it is you who choose which one you want to be positioned. Furthermore, you have the possibility of excluding some from it, to refine your targeting. Explanations: let admit that you are an electrician in Marseille. The chances are great that you selected the keyword "electrician Marseille". However, with this type of expression, you can stand out the request "training electrician Marseille". It thus corresponds nothing to your services and you spend some money pointlessly.
To avoid this problem, you have to exclude the keyword "training".
The fact of choosing the expressions on which you want to appear, or no, allows you to contact the Internet users who search actively for your product or service and thus obtain from the qualified traffic and the conversions.
On the side of the geographical targeting, Google Adwords allows you to target the Internet users of certain cities, regions and country. You can also target the Internet users being in a certain group around a precise point. Finally, you have the possibility of targeting the Internet users not being in your geographical zone but looking for all the same offer on your sector.
Google present Adwords of numerous advantages for booster the visibility of your site on the Internet. This state control offers you of numerous possibilities at the level of your campaigns. In order that the latter ones are effective and profitable, it is necessary to optimize them regularly.
Article written by YOUST-CARLIER