The payment method of Youtubeurs

More and more articles deal with the payment method of YouTubeurs. When the best known people are given an interview, the journalist raises systematically the question of remuneration. These answers are generally in a vague way or kept in touch. Such behavior arouses the interrogation of Internet users: "Do YouTubeurs obtain as much like that?". The question of their remuneration maintains all the fantasies. Let’s break this omerta with concrete figures.

How much does a view cost on YouTube?

1,000 views = $1, it is the rule of YouTube. The video platform of Google pays each video director approximately $1 when he reaches 1,000 views. But it is not true in all the cases. Certain announcers pay a higher rate so that their advertisements are better targeted.

Let’s take a concrete example: the announcers of video games sector compete so that their advertisements appear in the videos of gaming channels. In this case, 1,000 views bring back more than $1 to YouTubeur which holds the channel. If advertisements are little targeted, the announcer is going to pay less and the video director will win less than $1 for 1,000 views.

Other point to be taken into account: advertisements do not display systematically for a video. Sometimes, YouTube engages directly the videos’ reading monetized by the channel owner. Besides, Adblock goes on the rampage because he prevents  advertisements from being read. He thus amputates YouTubeurs of a part of the remuneration, estimated on average of 20% but which can rise up 50% for gaming channels.

Product investment for great YouTubeurs

Pay attention, it is difficult to calculate the exact income of YouTubeurs. Because other parameters, which are often unknown for the general public, please open an account. The professional videographers generally turn into the product investment. The mark’s companies pay them so that their products appear in their videos. Most of the time, T-shirts worn by YouTubeurs are the product investments.

Nevertheless, it is necessary to put into perspective the product investment which concerns only the most popular. Most of them do not monetize their videos. They consist of YouTube advertisements which do not allow to show in most of these videographers. Then, for those who devote time to it and who want to professionalize their activity, a new platform emerged: Tipeee.

Tipeee Revolution

Tipeee allows the videographers and the creators of original contents to ask for their community to finance them by donations (monthly magazines, by video, or exceptional). Therefore, this website is very useful for those who produce some contents of very high quality, with a little increasing number by viewings.

Following Usul, YouTubeur who actually publishes a series of very documented videos on public personalities entitled "My dear contemporaries". Thanks to Tipeee, it  collects more than 10,500€ donations with online videos! Then the videos are viewed on average only 500,000 times. If it was only based on YouTube monetization, it would pocket only $500 on average by video!

Tipeee also allows political YouTubeurs: Mr. Mondialisation or Osons Causer  to guarantee their independence. Financed by their spectators, they free themselves from any outside influences, like that of the advertising. Such a video platform allows a new guard of YouTubeurs to emerge, in parallel with favorite French videographers who accumulate several million subscribers: Squeezie, Norman, Cyprien, TiboinShape and EnjoyPhenix. The activity professionalizes, and could soon become a real job.

Article written by Bertrand Connin