My Jalis - Digital magazine about trends
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My Jalis - Digital magazine about trends My Jalis - Digital magazine about trends
Lifestyle magazine and events in Marseille : The end of the Internet as we knew it
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The end of the Internet as we knew it

Death of the Internet and GAFA

11/13/2017

There will be no need for crystal ball to know about what Web of tomorrow. It is just enough to see that of today and draw the logical conclusions from it. Does it tell us exactly?

Web under the cutting of Amazon, Facebook and Google

Google and Facebook have influenced more than 70% of the Internet traffic. The reason is the growth of mobile Web used mainly to access the services of these two GAFA entities.

This domination also shows via the media’s sites. In fact, if the press is the only place on Web which takes in the popularity without belonging to both giants of the digital technology, it takes in the main part of the traffic thanks to them. 45% returns to Facebook, overtaking the results obtained thanks to the natural referencing used to appear at the top of the results of … Google! Rembember that it implies to use services as Google Adword to do that. In spite of the press efforts to fight against the binomial’s seizure, it no longer can take place of tool as Facebook Instant Articles for its traffic today.

This domination is not ready to stop because of the massive investments to detain the monopoly on the market of the social networks (with the successive purchases of Whatsapp and Instagram by Facebook) and that of the search on the Web (with the purchase of DeepMind by Google to be sharp on the sector of the artificial intelligence). Then, Google is not more than a commonplace company of Web: it is the knowledge company on Web. Also, Facebook became the company of social Web.

The same report can be established on Amazon’s subject. A figure is enough to demonstrate its hegemonic position in the e-commerce: its part on this market in the United States is 43.5 %.

Web died this evening

For André Staltz, this domination means nothing less that the death of Web. Why? Because the original vision of its  creator, Tim Berners-Lee, has lasted for a long time. Web is not anymore this open and decentralized space, of peer and multilateral. Recently, it could summarize in brief: diversity. Diversity of communities, business models, sites, hosts ...

Today, it is the property of Google, Facebook and Amazon. The evolution of the first one is an illustration. Created Web, it contributed to develop the project of Lee. But the more it expanded, the more it turned away from it, by favoring, for example, the software owners on the free software. Now its mission is to supply us with information personalized in good time thanks to the artificial intelligence.

Trinet: a management board of Web for three

This report leads us to believe that the future of Web rhymes with Facebook, Amazon and Google. This future, André Staltz gave it a name: Trinet. Chances are that their domination without sharing risks to discourage any viable alternate initiative. It will be more reasonable to migrate its site to a Facebook page. The slightest successful e-commerce site will be acquired by Amazon. Google will be the essential intermediary to access Web sites.

The search engine will have lived. The solution engine will be the standard demonstrating the deployment of the suggestion strategy via Google Now, Google Assistant, the notifications Android and Google Man. It will be the advent of personalized Web and ubiquitaire wanted by Eric Schmidt, co-founder of Google.

Besides, what's the use to pass by a browser when we can directly access the service via an application? If the on-line purchases on mobile grow, they will be more and more commanded by the vote thanks to the virtual assistants.

The activation of the latter with surrounding speakers connected is the horse of Three of what Staltz qualifies as "Appleification" of services. It is a question of making sure the loyalty a mark thanks to high-end products. It leads Trinet to be companies endowed with their own hardware to control better the access to its service while operating at the same time "the marketing of the design" and the "design of the marketing". There is no doubt that this strategy will lead to frictions as it has already been the case with products of a mark preventing the access to the services of an other one.

From the view-point of the social networks, the most efficient experience will be made with the increased reality and the virtual reality. It will no longer be a question of interacting via statuses and reactions, but entering directly, not saying "physically", in touch with his "friends" in virtual environments which will aim at being less and less  overtime as the technology will reach maturity. No need to go physically to work, thanks to the helmet or its sunglasses, we can "teleport" directly in a virtual space more "cozy" than open existing spaces. There is a reason why Mark Zuckerberg’s firm invests massively in this sector with the next arrival on the market of a low-cost helmet for all: Oculus Go.

The common denominator to all these trends is the browser’s obsolescence for the benefit of "virtual contexts where the data are created and shared". Not that the browser will have disappeared from the surface of screens. It will be considered as a less attractive and effective tool to take advantage of Web as it is outlined.

Is it necessary to worry about this future? Is the prospect of an ubiquitaire and "alive" access to the information, people and goods exciting? No, according to André Staltz. She indicates the clinical death of the anonymity (la mort définitive de l’anonymat) and her corollary: the freedom.

Certainly, we shall continue to exchange.

But only under supervision of Trinet

Article written by Thierry Randretsa

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