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As all the company respect, advanced Facebook, changes and adapts the request of customers and companies. Therefore, the leader of social networks in the world continues to be transformed, and with the algorithm. To help you find your way in this labyrinth 2.0, here are essential tips to win the visibility of your Facebook page in 2017.
Facebook algorithm called the “news feed algorithm” allows to define the number of people who go to see your publication in their News feeds. Since we are sorry to disappoint you, but when you post a publication, Facebook does not show it to all your "friends" but only between 1 and 10% of them.
Then to get 10%, even try to exceed this number, you have to understand Facebook. Do not worry, you are given some tips with simple examples to see better the race in the visibility in the universe.
The performance of your Facebook publication
There is the priority: having a base of people who follow you, share with you, "love" you. Among the rate of commitment and the implication of your fans' base, it is important that your article is appreciated and shared.
But, it is especially important that Facebook shares it. For that, do not hesitate to share with your colleagues or friends the latest publication, also think of "like" here.
Moreover, it’s better than the famous blue thumb of Facebook, ask for one "like emotions". In the latest update, Facebook takes this intention as a strong plus sign as the simple like.
Tips: when you publish a notification, like your personal account (and especially not with your page).
What type of contents to choose?
"The weight of words, the shock of photos", this slogan of Paris Match suits perfectly the idea of contents on Facebook. Certain contents have obviously more weight in the algorithm and will be put forward with the largest group of people following your page. The images had a lot of impact in previous years, but today it is better than the fixed side, Facebook likes the video and tries to promote this platform.
Pay attention, do not put a YouTube link to put a video in your page. Google/ Facebook competition and the desire n°1 of social networks to have its proper contents in which your YouTube video will not be put forward. Encode directly the video in your Facebook page.
If you have no videos - and you should not put it in each post, choose the originality and a catchy upstream text to an image or a link. The novelty is always good! For a website, the current event is essential, putting some contents regularly brings some freshness and feeds Facebook algorithm.
When your publication had "its glory", it will have less impact, be flooded in the meanders of your News feeds. Then certainly, there are rules and methods to resuscitate old publications but a recent comment will always be more visible than a comment at the end of life.
The more I love you the more I see you
The loyalty pays, and it is similar to Facebook. In the algorithm, Facebook looks if a profile loved your page several times, if it likes regularly your publications, if it shares, etc. If it is the case, of each new information from you, it will pass in front of everybody in the line to discover your latest events on the wall.
Moreover, you had to notice it, but it is the same thing for you and your friends. It is the information of people that you follow the most, who come visit your wall as a priority. With these tips, you are going to be able to take a time in advance on the competitions and differentiate you in the favorite 20-45-year social network.
Article written by Laurent Moreau