My Jalis - Digital magazine about trends
Marseille edit
My Jalis - Digital magazine about trends My Jalis - Digital magazine about trends
Lifestyle magazine and events in Marseille : Search engine: Bing of Microsoft
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Search engine: Bing of Microsoft

05/26/2009

After browsing, the Internet’s "giants" war moved gradually on search engines. Microsoft understood late, tries to compete with the Google steamroller by launching its own engine.

The information which filters on the launch of "Bing" (code names of the project) is doled out little bit by little bit, the stake is of importance for Redmond company. It is necessary to say that with approximately 64 % of market shares in the USA, Google can be displaced with difficulty. Second, Yahoo! with 16% and Live Search, Microsoft’s current engine, reply only 10 % of Internet users’ questions, according to Nielsen Institute (in March, 2009).

Microsoft putting on the development of an established engine on the semantic search. And the engine mastering an algorithm of this stable and relevant type will acquire a real advance on the competition. The first tests internally launched in March let nothing filter out, but the date of launch would be planned soon, on May 29th or June 3rd!

Is Google really an undisputed leader? Numerous specialists are not doubtful of its advance. Especially, Microsoft has never convinced in terms of Internet technologies, being mostly satisfied with acquiring companies or recruiting specialists. By acquiring Powerset in July, a search engine in a very ambitious natural language, and recruiting in November Sean Suchter, an ex from Yahoo! and Inktomi, one of the most used search technologies of Web, Redmond company takes a big shots of dollars to make the maximum chances from its part. Concerning advertising and marketing budget, it spent about 80-100 million dollars on the only launch of  products. But will it be sufficient?

As for Google, we continue to upgrade with innovations gradually revealed in the "lab". What are the latest search experiences?  It is a  very promising "Squared", which will soon allow to propose and organize all the elements in touch with the search term, or the "News Timeline", which has already allowed to organize and make a follow-up search visually by browsing a time line. As for "Wonder Wheel", the only accessible way on the American site in test, it promises a spatial organization of the search...

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