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Lifestyle magazine and events in Marseille : Referent traffic reduction? Nothing is alarmed because of Google Images!
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Referent traffic reduction? Nothing is alarmed because of Google Images!

Small change in the search for images on Google

05/09/2017

Have you noticed a reduction of your site’s visits? For the most experimented  traffic analysis, you will maybe notice that this affects the visits via Google Images! What happens to the side of Google Images search?

In 2013, Google announced a new version of the image search. It has not been effective on google.fr so far.


What about Google Images 2017?

Previously. The Internet user clicked an image on Google, the photo displayed with the background site. I had a visit to my site.

At the present. I type "infinity-edge pool" in Google Images, and click a photo. It displays on a black background. Finish the publishing site in background.


A beautiful display, incidentally. More modern. Better experience use for the Internet user. The photo is highlighted. Other Google results remain visible above and below. And a selection of similar images displays to the right.

Change: the website no longer appears from the first click. Why don’t you visit?

What solution is due to this change of Google Images?

Nothing would change in your part if you were a perfect pupil! Continue to caption your photos to display beautiful pictures. If you did not make it, it's time to do it!

 The Internet user can always navigate your site if he wants. How? There are two ways:

 

O Either clicking the photo to enlarge it

o Or clicking the link to your site to the right

  

The visit will start and be accounted for Google Analytics. Finally there is no real change, except your visit counter. Previously, the visits were listed in the simple display of the image. It was not thus necessarily the qualified traffic. Your  future company is not in danger with this new version of Google Images.

How to verify where the traffic reduction is on my site?

 If your site is connected to Analytics and if you master the interface, there will be no difficulty for you!


If not, don’t panic and nothing is complicated. Make sure to have access to your Analytics account. Then, make an appointment in the left menu -> Acquisition -> All the traffic -> Channels -> Referral -> images.google.fr.

 

(Moreover, use small bracket if you would like to go farther to the statistics analysis of your website, Jalis Académie offers formations Google Analytics by experts in referencing.)

Article written by Elodie Garcia

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