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Marseille edit
My Jalis - Digital magazine about trends My Jalis - Digital magazine about trends
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Panda and referencing

09/22/2011

Panda is a filter algorithmics of Google introduced for the first time in February, 2011 on google.com. It aims at penalizing the poor quality sites to improve the relevance of the search engines and the natural referencing. In April, Panda was widened to the whole world (any merged versions of Google) and for requests in English. Google panda was launched in France on Friday, August 12th, 2011.

Who is impacted by Panda? According to Google, between 6et 9 % only request is concerned, any merged languages. It is especially a certain typology of sites that is impacted: price comparators, couponeurs, firm of contents, directories and aggregators of contents.

The filter Panda aims first and foremost at the intermediate sites and which would come to subsituer to Google (see the article on Google Flight) Panda do not love the copiers, the empty pages or in the same contents. Google does not want to burden itself has to index several versions of the same contents. Google is thus going to define a (canonical) original contents and consider that the other pages are copies for it,  it is going to use two criteria, the age and the popularity. However note that a duplicated contents or Duplicate Content does not generate penalty in the eyes of Google, fortunately ,otherwise it is a half of Web that would be penalized, on the other hand Goole  is going to give priority to others’ detriment .

Google and the sanctioned practices: the cloaking: practice allows to present a different contents to robots (or malformed) and  human beings by detection of user_agent. The spinning: method of rewriting of a contents text dug up into another site. The scraping: method of copying to stick pure and simple, this practice is clearly aimed and sanctioned by Panda and deeply disadvised. In conclusion: Dura Lex Sed Google Lex !

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