Lote 42

Unless you live in a log cabin on the edge of Baikal Lake, the defeat of Brazil against Germany, 7-1, did not escape you. But even more unfortunately,  there was a Brazilian supporter in the final whistle: Lote 42 company!

At the origin of this fiasco, an idea which would have been able to be brilliant to take advantage of the world cup’s event and show the Brazilian the attachment of a company in its national team: Lote 42, Brazilian publisher, publicly made a commitment to offer 10 % of reduction for each purpose collected by Seleção during the semi-final against Germany!

If the risk could be calculated, and if such a promotion aspired to tout for numerous supporters, it is rare that everything goes according to plan in the soccer. The continuation, you know and guess

1.      Final Whistle, 7 - 1 in favour of Mannschaft
2.      Less 70 % on the product Lote 42 on the e-commerce site and in store
3.      The information spreads like wildfire in the social networks 

4.      In a few hours, the site Lote 42 is out of stock

 Needless to tell you that some will think twice before launching again such an offer!

PS: that would have passed if Seleção had taken ten purposes?

Source: lefigaro.fr