My Jalis - Digital magazine about trends
Marseille edit
My Jalis - Digital magazine about trends My Jalis - Digital magazine about trends
Lifestyle magazine and events in Marseille : Digital assistant and Artificial intelligence – EDITO
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Digital assistant and Artificial intelligence – EDITO

Of the reality in the theory ...

05/26/2017

KNOWLEDGE ASSISTED BY MACHINE LEARNING

First of all, it is necessary to understand that today processors are more than ever mature for computing accomplishments. So machine learning is this mathematical power which assimilates and data analysis, to classify them by subject. With more data, it improves the knowledge of this one, it is the learning. This knowledge base is recorded in a cloud. We shall call a digital assistant, a "terminal" which reaches these "big data". To question your digital assistant (Cortana, Siri, Google, etc.) and it will dive into this well of knowledge to deliver you the answer. The reduction of processors (smart-phone, connected object, PC) slows down the digital assistants. There is a sufficient population nowadays to work on a big quantity of subjects, always related thanks to the hyper connectivity (ADSL, Fiber, 4G, low speed, bluetooth, WiFi, lifi). Finally, we have a "neurodigital" quantity close to a model of human brain with its endings, connections, boiling... Let’s talk about the model of artificial intelligence, this is the first time. The baby is hungry and thirsty of knowledge...

THE DIGITAL CONTENTS, KEYSTONE FOR THE DIGITAL APPRENTICESHIP

Companies of digital marketing work, among others, accompany enterprises to refer their contents in search engines (moteurs de recherche) like Google. Jalis innovation company, offers, for example, commercial digital ®, it is the combination of CMS and understandable contents, optimized for the natural referencing (SEO). That is to say, the text, photos, media, data organized to be easily analyzed. According to the quantity of contents added over the years, this commercial digital ® capitalizes positions in results of natural research and so transforms the domain name of your web site into real digital holdings (patrimoine digital). In fact, the more you positioned pages for your products and services, the more you can receive potentially numerous Internet users. It means that in some business and geographical sectors, from a real course to the podium to appear at the right place, in particular, the front page of search results.

This famous show-case contains only ten positions, according to the subjects, there are millions of pages telling about it... The competition that you will understand to be "very visible", is relentless. Let’s retain two things, the first one is that it works as we are in numerous daily life to use and take advantage of this mechanism. The second is that, more than a technique or a technology, it is the mixture of the relevant contents and the quality that makes value, knowledge.

From the page layout to the photo’s quality, including texts, it means providing the quantity of reliable, interesting, verifiable information, frequently updated, and offer quantitative and qualitative data to analyze in the algorithms and other supercharged computers … The referenced sites are readable materials which constantly supplies, for example, RankBrain of Google. The latter is a recent component succeeding in various algorithms such as Pingouin, Colibri, PandaOpossum, etc. … Rankbrain carried out the "artificial intelligence", it is the base of machine learning built according to several mathematical dimensions, more complex than an algorithm, more evolved, with a big margin of progress.

Every day there come a lot of changes and adaptations, and the permanent digital learning.

DIGITAL PERSONAL ASSISTANT, AN "ELDER BROTHER" FOR ALL

The commercial digital ® of our example would be an interlocutor listened and preferred for the digital assistant … Nothing like a machine is to “manage” a machine. Certainly it is not unique, there are other actors such as business registers, community sites, social participative networks, participatory encyclopedia, collaborative knowledge bases, social and professional networks, and applications … The meshing of this painting in the uncountable dimensions and connections tends to be more reactive, interdependent, omnipresent and omniscient; that is why the digital assistant will be more and more reliable, requested consequently. The consultation will more and more tend to be multi-supports, personalized and cross-functional, over time and space.

The proper equipment and questions of each will determine the level and the profile of our digital assistant … personal.

It will reflect the uses that each of us will make applications, the software, connected objects, digital technology tracks and, digital life. Make sure that in a few years, the positions in search engines will not be the only satisfactory answers or the useful knowledge any more. It will then be necessary to turn to other levels of quality, truth, information, with a valuation of the universality rather than the popularity, a kind of absolute knowledge or simply the guaranteed digital truth ... a fundamental artificial intelligence?

We are in transition from IBM to HAL and the most skeptical expectation: it is a theory in progress!

Editted by Paul NGUYEN

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