My Jalis - Digital magazine about trends
Marseille edit
My Jalis - Digital magazine about trends My Jalis - Digital magazine about trends
Lifestyle magazine and events in Marseille : 7 pieces of advice to boost your on-line sales during Black Friday
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7 pieces of advice to boost your on-line sales during Black Friday

Black Friday will have no secrets for you!

11/05/2018

#1 Send a newsletter to your customers and prospects

Have you certainly had newsletter mailing lists? The mailing is an essential communications action, to prevent your potential customers that you get ready to offer them good promotions on this black Friday. All the e-boutiques haven’t been launched on Black Friday yet, stand out and let it know!

You can join it with a focus on two or three products eagerly awaited to tempt them.

#2  Prepare your stocks for Black Friday

There is nothing worse to make a success in the communication and not to arrange sufficient stocks to answer the desires and needs for all your customers. Have you had key articles? Make the good estimation of the number in order not to lose sales.

It is also necessary to offer them a delivery deadline and competitive postal charges. Otherwise, you’ll take the risk which the consumers spin in another online shop.

# 3 Select articles to be put in special offer

Do not make a discount on all your products. The purpose is to offer a selection of articles which will be sold best and will bring you most profits. Everything depends on your business sector. What is the need of the consumers at the moment? We approach Christmas, think of the potential of presents which they could offer. Also think of the season!

#4 Focus on your special offers!

Section was dedicated to the promotions, focus on the homepage, the special dressing Black Friday, there are various manners to advance your products and especially for the opportunity, your reductions! Think about it upstream so that this push becomes allied perfectly to the design and the ergonomics of your online shop.

#5 Work your marketing speech

Increase the need, create it even if necessary. You can create, for example, a fear at your visitors with catchers such as: "more than some articles", so that they launch these last famous copies. Like an advertising, make them dream!

#6 Test the campaign Adwords for Black Friday

Has Google Adwords already launched or even cautious to make an extra budget in your communication? Nevertheless, it is the perfect opportunity to create a small campaign. Google sponsored links are going to allow you to appear in an immediate way in search results (apparaître de manière immédiate dans les résultats de recherche) (according to a system of bids).

Prepare your message and offer so that it can hold in a short description. Also think of the most relevant possible page of landing so that the Internet user can get straight to the point.

#7 Think of Cyber Monday

Because it happens to consumer we miss on Black Friday, let give a chance to your customers, they will be grateful to you for it. Cyber Monday, which takes place this year on November 27th, is thus there to allow the buyers not to depend on a single day. It would be a pity to miss the second day of big influx for your online shop. Think of it!

Black Friday is a commercial share which requires a real reflection on your marketing and digital strategy.

However, do not forget: your sales, it is all year when you have to prepare them.

Why? Because being present on Web and always offering an excellent choice to your customers, you will develop loyalty of your visitors and will become their reference shop.

Article written by Elodie Garcia

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